James OG Hewett just released a visual love letter to Birmingham's long serving skater owned retail outfit, Ideal.
This is Ideal is comprised of archival footage of the shop from Channel 5's legendary late 90s/early 00s TV show Rad - produced by honourary Brummy Andy Evans - with some more recent street business from the Ideal team and a host of Birmingham locals.
Watch on below for new footage from the likes of Marcus Palmer, Callum Sidlaukuas, Alice Smith, Dan Smith, Kris Vile, Ethan Hardiman-Doody, Reuben and more!
Full length Ideal X This Is Birmingham video dropping December 2023...